How to Use Flooring Inlays to Raise Brand Awareness

Posted on 4/08/2016

Flooring inlays are a great way to add visual interest to an exhibit, event, or other application. Brumark can help you turn your ideas and designs into attention-grabbing inlays that reinforce a theme or branding within a space.

We handle inlays of any complexity and in nearly any size, from 10’ x 10’ to over 150’ x 150’. And inlay options aren’t just limited to different colors of exhibit carpet. We can create inlays with FlexFloor rollable vinyl in exotic hardwood, stone, or metallic styles; printed flooring; hardwood; turf; recycled rubber; or a variety of specialty flooring options.

Here are some ways you can use inlays to boost brand awareness:

  • Highlight a logo at the entrance of a display or event, in front of the reception desk, or at strategic
    points throughout the space
  • Repeat a brand name, logo or tagline in a border around the space
  • Showcase a brand or marketing message
  • Draw attention to a brand message on a wall, product displays, or other elements
  • Inlay custom-dyed carpet to use brand colors in different sections of the space or to create a border or pathway
  • Convey a brand message at key areas, such as near meeting areas or in front of demonstration areas
  • Use inlays in materials that tie into a brand’s positioning, such as hardwood or BruCork for a
     company with a natural focus, or turf for a sporting goods or outdoor products company

 

A floor provides you with a large promotional space – and inlays can be a memorable and very effective way to emphasize and reinforce a brand. Please contact us to learn more about how we can turn your designs into eye-catching inlays!

 

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